Index of /thedirectorate/chapter5/67/tand/ThetipsthatSchwartzandOgilvyofferareideallysuitedforgroupswithdefinitegoalsprofitsbeingthemostobviouswi/thlargescalehierarchicalorganizationswheredecisionmakersareoftenfarremovedfromthosewhoactuallyrecognizethechangeagentsontheground/Hencemuchofwhattheysuggestisascriptforanencountergroupbetweenunequalsinwhichthelesspowerfulbutmoreknowledgeabl
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