01/webn0/EnvironmentalImpactReport/ThemidtwentiethcenturycriticLionelTrillingunderstoodliteraturetobethehumanactivitythattakesthefullestandmostpreciseaccountofvariousnesspossibilitycomplexityanddifficulty/Wehavebeenlookingatthecult/uremachinetoseewhetherthereisevidenceoftwentyfirstcenturyvariousnesspossibilitycomplexityanddifficulty/Stickymediaunfinishmindfuldownloadingandmeaningfulupload 02/ingmatteratthismomentbecausethegeneralpublichascometoseethenetworksnotjustasstabl/etechnologieslikeradioortelevisionbutinsteadasasystemthatevolvesbothquicklyandmoreimportantradicallyovertime/ThusitisthatjustafewyearsafterthefirstdotcombustpeoplebegantospeakofasecondversionoftheInternetwhichtheycalledWeb20/Thishappenedatt/hesametimethatthetechnologysectorstartedtoregainitsfootingandtheemergenthighl 03/ysocialnatureofWeb20reignitedaninvestingfrenzy/Labelingthesesocialmediaphenomenaas20maybeprematurehoweverakintolabeling1920sDadaaspostmodernbecauseitemergedadecade/aftercubism/RatherthanWeb20itmaybemoreusefultothinkintermsofevolutionlookingtomathematicsforthevocabularytodescribeacontinuedevolutionoftheWebtothenthversionorWebn0forshort/TheWebhasnowbeenaroundlongenoughtothinkthroughwhatwemightmeanby 04/deve/lopingit/AnytimethatamajorlanddevelopmentisproposedpartoftheprocessofdeterminingwhethertoproceedistoissueanenvironmentalimpactreportoranEIRastheyareknown/EIRsmeasuretheeffectsthatanybuildingwouldhaveonthequalityofthehumanandnaturalenvironme/ntsurroundingit/EIRsdiscussarangeofalternativesandstrategiesandassesstheimpactofeachcombinationoffactors/Assessingthesefactorsisalwaysimportantbutitbecome 05/sevenmoresoastheWebandnetworksevolveassocialmediawithvastlylargergroupsofpeopleposting/materialandcreatingviablecommunitiesonline/AccountingforWebn0asaneverescalatingseriesofdevelopmentsandredevelopmentsthischapteroffersaseriesoflinkedimpactreportsontheculturemachineselectronicenvironments/Taxonomics/Nomatterthenamesystemsthe/oristshavecharacterizedtheemergentWebasdisplayingrobustarchitecturesofpa 06/rticipationhavingevolvedintoatrulysocialsoftwarewithamyriadofnewwaystolinkpeopletogether/ThecharacteristicusageoftheWebinthe1990swassurfingfromonestaticWebpagetoanother//ThecontemporaryWeboffersamoredynamicexperienceinwhichtheusersthemselvescontributetotheenvironment/Wikisblogsandnetworkingsitescreateaffordancesforaneverexpandingnumberofpeopletosharetheirexperiencesperceptionsandproductions/Sitesl 07/ikeflickr/fortaggingandsharingphotosanddeliciousforsocialbookmarkingallowuserstocategorizecollectandsharetheirarchivingstrategiesandhasevenledtoanewtermforthisexplosionofusergeneratedactivityfolksonomies/Theoppositionhereisbetweenlibrariansarchivists/andinformationspecialistswhoallprofessionalizeandsystematizethiskindofactivityintotaxonomiesandtheevolvingpersonalandsocialgroupdrivenfolksonomies/Th 08/etaxonomistsarethosewhohavedevotedtheirlivestosophisticatedsystemsforcategorizingandorganiz/ingtheworlddrawingonpredecessorsfromeighteenthcenturySwedishbiologistCarolusLinnaeusandhisrankingsofclassordergenusspeciesandvarietytoMelvilDeweysnineteenthcenturydecimalsystemforarrangingbooksonlibraryshelvesstillinmodifiedusetoday/Thefolk/sonomistsbycontrasttendtoinventtheircategoriesandevenmoreimportantc 09/reatethetagstermsorkeywordsassociatedwithafileordigitalobject/Asthesetagsarelinkedthroughthenetworktheybecomemarkersineverlargersystemsaddinglevelsofwhathascometobetermedmet/adata/ThedownsideoffolksonomiesisthattheylackclearrulespeopletagpicturesoftheircatwithitsnameorwhattheanimalmaybedoingratherthanasfeliscatustheNationalCenterforBiotechnologyInformationstaxonomyidentificationnumber9685withaGlob 10/alPositioningS/ystemmarkerandatimestamp/Ofcourseeventhetaxonomistsassumemultiplicitieswithfeliscatushavingequallyvalidsynonymslikefelisdomesticusandfelissilvestriscatus/Addtothisthefactthattherearegeometricallymoreamateurfolksonomiststhantherewilleverberi/goroustaxonomistsnottomentionthattheNationalCenterforBiotechnologyInformationtaxonomynumberwillalmostcertainlybeoflessinteresttomostpeoplethanso 11/meothermorerandommetatagthecatscutenessorabilitytouseatoiletcometomind/Astheylayercomplexityande/venconfusionintoexpandingnetworksfolksonomiesexpandaffordancesforuploadingandcompriseanetsocialgood/SocialmediasiteslikeMySpaceandFacebookenableuserstocreategigateraandevenpetabytesofnewdataintheformoftextspicturessoundfilesandvideo/Insocia/lmediaenvironmentspostingbecomeseasierwhilefindingsortingandst 12/oringbecomeevermorecomplex/Therelentlesspushtomarkettechnologicalinnovationhelpsdrivenewhabitsofmindlikefolksonomiesbutalsoplacesattractiveimpedimentsintheirway/Twoofthepresentgr/ailsareubiquitytheembeddingofcomputationalpowerineveryenvironmentandmobilitytheabilitytocommunicatewiththenetworkfromanywhere/Togetherfullymobileubiquitouscomputingcouldmakedownloadingthatmucheasierbutthetransitiontohandh 13/eldandtelephonedevi/cescouldmakeuploadingthatmuchharder/Thereasonforthisisthatwetendtosacrificeinputcapacityforsizemobilityandubiquity/AskeyboardsscreensandevenlensesgetsmallerandsmallerdiscoursetendstoreverttothetextmessaginglevelshorthandlikeCUL8Rforseeyoula/teracronymsalongthelinesofIMHOforinmyhumbleopinionandtheevermoreobscureencryptionslikeCD9forCode9myparentsarewatching/Therearehugebenefitst 14/otheculturemachineofthisubiquityanddownsizingthecapacitytouploadphotosandvideoisjustthefirstandmostob/viousadvantage/Yettherearealsocommerciallogicsatworkherethatwouldturnthedeviceintoapermanentdistractionandshoppingaffordanceatechnologicallyaugmentedmagicshoppingwandthatallowsustobuythingswithaswipe/IftherecentWeblinkedtodesktopsandfullyfe/aturedlaptopsbecomesananomalyonthepathtoanevermoreoneside 15/dconsumermobilitywithvoicetelecommunicationaddedwewillhavemadeamajormistake/Weshouldnotsacrificethecapacitytouploadforthepossibilitytodownload/Thiscaveatiscentraltothedevelopmentofnot/justWeb20butalsoWebn0/Ascomputingshrinksgoesmobileandthenenvelopsusinaugmentedubiquitousenvironmentsusersbecomelessandlessawarethattheyareactuallyusingsomething/Thisisevenmoreofanissuewhenusersarenotusingcomputersata 16/llbutinsteadareusingmobi/lephonesorenmeshedininvisiblenetworksandactivatingunknownorevenunknowableinterfacessimplybybeingpresentinaparticularplaceandtime/Theinfrastructureforallofthismaywellbeinvisibleyetpreciselybecauseitwillbehiddenawaythequestionsofwhataffordanc/esitprovideswillbefarmorethantechnologicalissues/Theywillgettotheheartofthepoliticalbattlesoverdownloadinganduploading/WhentheOxfordIn 17/ternetInstitutesJonathanZittraintitledhisbookTheFutureoftheInternetandHowtoStopIthewasbeingironicbuttheiss/ueshewasconcernedwithremainveryreal/Themarkettendstofavoraninteractivityrestrictedtotwochoicesbuynoworbuylateradedicatedsalespersonnevertakesnoasthefinalanswerafterall/Whenthemobilenetworkedinteractivecommunicationdeviceisreducedtoaportable/televisionorshoppingwandthewarbetweendownloadingandu 18/ploadingwillbewellandtrulylost/Battlesoverinfrastructureareoftenunseenbythegeneralpublicsincetheyarefoughtbetweencompetingcommercialregulatorycommunityandnongovernmentalgroupsallhopingtoin/fluencehowasocietywilldeployitsresources/Providingwaterandeliminatingwasteareinfrastructuralissuesthatgobackmillenniaandthestakeholderscandrawfromvasthistoricalprecedent/Whennewtechnologiesemergetheearlyinfrastr 19/ucturalregulationcanfrequentl/ycomefromthecommunityofmakersandenthusiastsasitdidwithhamradioandevenpioneeraviation/Astimepassesandmediaandmechanismsmoveintowiderusethoughtheearlystructuresforregulatinginfrastructurebreakdown/Thedevelopmentoftheinfrastructureforthenetwor/kedculturemachineinvolvesahugenumberofactorsincludingsovereigngovernmentsnationalandinternationaladvisorypanelsandaffectedindustr 20/ies/Evensomethingthatsoundslikeitshouldbesimpleliketheassigningofdomainnamesbecomesapoliticalissueremindingusth/atstrugglesabouttechnologymaybegintechnicallybuttheybecomesocialquicklyespeciallyinnetworks/AnditisinharnessingthepowerofnetworksandthepeoplewhoconstitutethemthatWebn0isatitsstrongest/SIDEBAR/TheWomanversustheBulldozer/In1956awomanstooddow/nbulldozerssenttoflattenGreenwichVillagesWashin 21/gtonSquarePark/RobertMosesthegreatbuilderandmostpowerfulmaninNewYorkforagenerationhaddecidedthatthecityneededanewexpresswaytolinkthelowerpartsoftheeastandwestsidesofManhattanandthatthepatchofgr/eenonhismapthatrepresentedWashingtonSquareParkwouldbeagoodplacetorunaroadmakingiteasiertogetfromNewJerseytoLongIslandandviceversa/MosesbeingMosesfirsthesentinthelawyersthenthecitycommissionersandfinallytheb 22/ulldozers/Whatthemasterofalltwenti/ethcenturymasterplannershadnotcountedonwasonewomanwholinkedherpassionforcitieswithanexpressiveprosestyleandawillingnesstoact/Heradversariescametoregretunderestimatingherunassuminglook/AhousingadministratorwhobattledheroncesaidWhatadearsweet/charactersheisnt/Shewenttojailtwicefordefendingherneighborhoodandwasabletoworkwithalargegroupofpeoplewhoquestionedwhycarsand 23/commutersweremoreimportantthanparkscommunitiesandpedestrians/Thewomandecidedtowritedowntherecordofherexperiencesandt/houghtsaboutcitiesandurbanplanningandthefieldofurbanplanningwaschangedforever/ShewasJaneJacobstheyearwas1961andherbookwasTheDeathandLifeofGreatAmericanCities/Jacobswasourpreeminenturbananthropologistapersonwhocouldlookatacityblockandthrough/buildingupthedetailsshowexactlyhowitworked 24//AnassociateeditorofArchitecturalForuminthe1950sshebecamemoreandmoreconcernedwiththedeadeningeffectsofurbanplanningoncities/Shewentoverthewholesadhistoryofthoseinfluentialthinkerswhosawcitiesashorri/ddirtyovercrowdedplacesfilledwiththedregsofhumanitywhoneededplannerstocomeinandrationalizededensifyandordertheirspacesforthem/Jacobsinsteadlookedoutherwindowandanalyzedwhatworkedincitiesseekingthosefin 25/egrainedmixturesofstreetusesthatenliven/anygreatcity/Shevaluedmixeduseareaswherepeopleliveworkshopandplayincontiguousspacesatdiscontinuoustimes/AsurbanrenewaldestroyedthesekindsofneighborhoodsinfavorofsingleuseonesthinkoftheLincolnCenterartscomplexinNewYorkCityortheCabriniGreenho/usingprojectsinChicagocitiesnolongerwereabletoknitthemselvestogetheraswellasremainsafeenjoyableandviable/Jacobswantedst 26/imulatingmixedusecityscapestoenhanceurbaneconomicactants/Theseurbanitesdeveloptechnologiesexportthemoutofthecityandestabl/ishcosmopolitanhabits/Jacobssattentiontodetailedobservationtobottomupratherthantopdownmodelingandherattacksonmonoculturesofallkindscommendherworktous/Thoughjeeredatbyprofessionalplannersofherdayonedismissedherworkasbittercoffeehouserambling/sJacobshascertainlyhadthelastlaughwit 27/hTheDeathandLifeofGreatAmericanCitiesutterlyupendingtownplanningformorethanfiftyyearsthroughitsarticulationofpreciselywhatmakesaneighborhoodworthinhabiting/Wewillspendatleastanothergenerationworkingoutho/wJacobsfinegrainedmixturesshouldfunctionwithindigitalenvironmentsbutminingherworkforinsightsintotheculturemachinedoesnotstopthere/JustafterthefalloftheBerlinwallandthebreakupoftheSovietUnionJacobs 28/wroteSystemsofSurvivalADialogueontheMoralFou/ndationsofCommerceandPoliticsinwhichsheidentifiestwocomplementaryandopposingmoralsyndromesonebasedontakingalsoknownastheguardiansyndromeandtheotherbasedontradingorthecommercialsyndrome/Thesetwoaresometimesmutuallyreinforcingandsometimesingr/aveoppositionbutbotharerequiredforaviableculture/TheguardiansyndromecanbethesourceofstagnationandoppressionbutJaco 29/bsalsoidentifiesitasthefontofart/Thecommercialsyndromeguaranteesmaterialprogressandundergirdsdemocracyyettendstohonornothingth/atcannotbetraded/Withoutaproperguardianinfrastructurethecommercialmoralsyndromecouldbedestroyed/ForJacobstheworstsituationisthecreationofthemoralhybridacommercialgroupwithguardianpowersaswhenacriminalsyndicatelikethemafiacomestodominateasoc/ietyorguardianswithcommercialasp 30/irationsliketheChineseArmyscontroloverlocalindustriesresultingfromthemarketeconomicreformsafterMaoZedongsdeath/Thesesyndromesarecomplexagglomerationsofattributesattitudesandsymptoms/Inthattheyserveasamodelfor/thewaysinwhichwewilltalkaboutdownloadinganduploading/Jacobswasachampionofhybriditybutunderstoodthatthesecretwastomaintaintherightbalanceoftheelementsandsystem/JaneJacobsisinspirationalinterms 31/ofremindingusthatdeepsystemicanalysiscanbelinkedt/oaction/MetcalfesCorollary/Theseinfrastructurebattlesbecomemoreandmoreimportantbecauseascomplexsystemsevolveovertimewhatgetsconstructednownomatterhowadhoctendstobegrandfatheredinastimegoesby/BobMetcalfecoinventoroftheEthernettechnologyfound/erofindustrialgiant3COMandapioneerinwiringpeopletogetherputforthoneofthemostsuccinctanalysesofnetworkseveroff 32/eredthevalueofanetworkisproportionaltothesquareofthenumberofusersofthesystemn2/Networksbecomemorepowerfulandvaluableasmoreusersjoin/them/Onefaxmachineisuselessbuttwofaxmachinescreateasecuredconnectionandthemorefaxmachinesthatareintroducedintothenetworkthegreaterthevaluetoeachindividualsenderandreceiverageometricratherthanarithmeticincreasewitheachnewuser/Thecyberpunkmax/imthatthestreetfindsitsownu 33/sesfortechnologyoftenentersthediscussionatthispoint/InotherwordstheintentionofthemakersisfrequentlycontradictedbythechoicesoftheusersandasmoreusersenteranetworkMetcalfeslawindicatesthattheywillbeaffectingitgeometr/ically/IwouldproposeacorollaryofMetcalfeslawthatappliestotheoriesoftechnologyasmuchastheoriginaldoestothetechnologiesthemselves/Metcalfescorollarywouldbethatideasaboutthewaytechnologieso 34/peratebecomethatmuchstrongerthemoretheyaresitedthrough/outtheuserbasesofthosetechnologies/Themorepeoplecometoseewhattheyaredoingwithcomputersintermsofadesktopthemoretheyacceptvisualiconsandhabituationsofdigitalinteractionthatmakereferencetophysicaldesks/Astheycometoseethemselvesasdefinedbytheir/connectiontothenetworkthemoreubiquitousconnectionbecomestheexpectedorevennaturalunimodernstate/Thismeans 35/thatthewayweestablishregulateandexpandourinfrastructuresaffectsnotonlythequantitiesofgoodsandmediathatcanflowthroughnetworksbuttheveryme/mesthatinformthem/ThewarbetweendownloadinganduploadingandthemovefromTeflontostickymediaculturecanthusbeseenasmeshworksofintersectingandcompetingmemes/Thenextorderofbusinessthenistodevelopmodelsfortheanalysisandcritiqueofsuchsystems/SIDEBAR/MickeyMouseWantstoLiveF 36/orever/Wetradedimmortalityforsexmillenniaagowhenendlesslyselfreplicatingsinglecelledorganismsmutatedintomulticellularconstructsthatbegantobreedandreproducenewmembersofthespecies/Evolutionarybiologiststheorizethatcompl/exsexualorganismsareprogrammedtodieatpreciselythepointthattheiroffspringnolongerneedthemtosurvivetheverythresholdatwhichparentswouldbecompetingwiththeiryoungforresources/Soisnaturebo 37/undedbutinculturewearestartingtoseethereturnofimmortalitya/tleastintheguiseofcopyrightlaws/MickeyMouseforoneisquiteseriouslyquestingforlifeimmortalandseemstohavethemeanstolivehisdreams/NomultibilliondollarenterprisehassoidentifieditselfwithasingleiconiccharacterashastheWaltDisneyCompany/Themouseear/sbrandisdifferentiatedintothirteenseparatesubbrandsbuttheyallrelatebacktotheurmouse/Disneydebutedthe 38/archetypallittlerodentintheSillySymphoniescartoonsin1928/FromthenonMickeystoodforaplayfullightheartedAmericannessthatwasadmiredtheworldover/FromSovietfilmmakerEisensteintoEuropeantheoristWalterBenjamintoHollywoodfarceurPrestonSturgesMickeywascentraltotheculturalimaginationbothhighandlow/InSullivansTravels1941Sturgesaddressestheexistentialcrisisofhisdirectorprotagonistamanwhohas/madeafortunemakingc 39/omediesbutfeelsspirituallyunfulfilled/SullivanendshisquestinjailandlearnshislessonbywatchinghisfellowconsamulticulturallotlaughafteralongdayonthechaingangatnoneotherthanMickeyandhisantics/TheproblemisthattheDisneyCompanyw/antstoextenditscontroloverMickeyintoperpetuityviolatingnotjusttheletterofthelawbutitsintent/ByholdingontoMickeyandherethemousestandsforallthecharacterssongsstoriesandiconsthatare 40/presentlysequesteredbehindphalanxesofhighpaidlawyersthecorpora/tionkeepstherestofusoutofthestorehouseofmutablematerialsforthecreationofnewnoncorporateculture/Thisispreciselythesortofculturalproductionthatthecomputernotonlymakespossibleitiswhatitallbutdemandsofusasasociety/CreativeCommonsCulture/Thereis/aprimarydifferencebetweenmaterialgoodsandintellectualproperty/Arealestatepropertyexistswithinset 41/boundaries/Itcanbesubdividedbuiltupredevelopedandsoonbutisstillverymuchboundedinspace/Whileitcanbedevelopedandredevelopedrealpropertyisneitherre/plicablenorinfinitelydivisible/Aswemoveintotherealmofmassproductiontheattributesofrealpropertydiminishslightlyeventhoughtheirmaterialityremains/Intellectualpropertymayresultinrealpropertybutatbaseitisstilltheonlyformofexchangeinwhichtheprod/ucercansellsom 42/ethingtoaconsumerandyetstillholdontothatsomething/Againwefindourselvesconfrontingproblemsofplentituderatherthanscarcity/Theculturalarchiveisoverflowingasitneverhasbefore/TheRoyalLibraryofAlexandriaandeventheLibraryofCongresspa/leincomparisontowhathasbeencomingonlineoverthepastdecades/Butaswemovefurtherandfurtherintomultimediatedformsofwritingwehavetomakesurethatpresentholdersofcopyrightdonotstifle 43/thosewhowouldusethenetworksasaculturemachine/Ithasbeenlessthanacent/urysinceentertainmentmorphedintointellectualproperty/ItwasinthatcenturythatsomanyseeminglyindelibleiconsemergedfromRicksCaféinCasablancatoTintintoHelloKittytoDarthVaderandhoveringoverthemallaretheearsglovesandprofitabilityofMickeyMouse/Ifwe/wanttostakeoutanuancedpositioninthediscussionovercopyrightwecanbeginfromastandpointthatackn 44/owledgesthattheculturemachineexistsinacapitalistframeworkandthatitisfoolishtoopposetheideathatpeopleshouldbeabletoprofitfromtheproductionofideasasmuc/hastheydofromtheproductionofobjects/Aswellthebattlesbeingwagedovertheseissueswillnotmakemultinationalconglomeratesabandonthebusinessofculturethereissimplytoomuchmoneytobemade/Inanycaselargemediacompaniescanpromotetheproductionofnewpotential/lymarketa 45/bleculturebycreatingincentivesenvironmentsandaffordancesforfangeneratedcontent/Whatshouldbeexaminedandchallengedinthissituationisthedisproportionatepowerthataccruestolargecorporateentitieswhentheyseektopushcopyrightintoinfinity/In1/998theUSCongressenactedacopyrighttermextensionactwhichcametobeknownastheMickeyMouseProtectionAct/Thisactaddedtwentyyearsontointellectualpropertyprotectionandseemedtooff 46/erevenmoreadinfinitum/Thelegislationwaswidelyinterpretedasbeingovergener/oustolargecorporateinterestsasopposedtothinkingthroughthegeneralimportanceofafreeflowofdiscoursethroughsociety/GroupslikeCreativeCommonsareworkingagainstthesetrendspreferringinitswordstoreducebarrierstocreativityandbuildanintellectualworksc/onservancy/CreativeCommonsisaninitiativethatwasfoundedtohelppeoplededicatetheircreativ 47/eworkstothepublicdomainorretaintheircopyrightwhilelicensingthemasfreeforcertainusesoncertainconditions/RatherthansoftwareCreativeCommonsfocusesonwritingmu/sicandarttobedevelopedanddistributedunderdifferentintellectualpropertymodelsthanthoseexercisedunderthecurrentcopyrightlaws/LeadinglightsintheCreativeCommonsmovementsuchaslegalscholarandactivistLawrenceLessigfeelitisimperativetoaddressthearr/ogan 48/ceofcompanieslikeDisneyandNewsCorporationsFoxandTimeWarnerwhichusetheireconomicandpoliticalpowertoextendtheirowncopyrightseeminglyintoinfinity/Atsomepointanideasituationorcharacterbecomesprevalentenoughtoformameme/Societythenbenefitsfro/mitsopenusebyallasopposedtorestrictiveownershipbytheprivateproducer/Theopensourceculturalmovementhasmanydiversegradientsfromthoseonthefarcopyleftsidewhoopposeanyfo 49/rmofprotectionorprivatismwhatsoevertothosewhowantablendofprotectionandtheeven/tualdiffusionofknowledge/ThiskindofargumentdoesnotinterestthecopyrightlawyershiredbyTimeWarnerDisneyandalltherestbuttheyarenarrowstakeholdersinanevolvinglandscape/Theoriginalintentofcopyrightlawswasnotsolelytorewardtheholdersoftheserightsbu/tratherfirstandforemosttoencourageinnovation/Thetransformationofintellectualprodu 50/ctionintointellectualpropertythroughthecourseofthetwentiethcenturyskewedthisyetwemustrememberthattheentirepurposeofcopyrightwastoencourageuploading/Weneedtoreb/ootthisasanassertion/Abusiveintellectualpropertyrightslockdownculture/Theculturalasopposedtotechnicalimplicationsoftheopensourcemovementbegantobefeltthroughthe1990sasevermorepeoplewiredthemselvestotheInternet/Artistsandinparticularnet/artis 51//tsdisplayedanaturalaffinitytotheopensourcemovement/SincethattimetherehasbeenanexplosionofpeertopeerfilesharingnetworksfromNapstertoMorpheustoBitTorrenttothePirateBayandabacklashfromthecontentindustriesincludinganinfamoussuitbroughtbyrecordm/ogulsagainstatwelveyearoldgirl/Butregardlessoftheevermoredivisivedebatesinthecourtstherealityisthatopensourceculturalproductionisintheascendance/Takethecaseof 52/JennyEverywhereakatheShifter/Jennyisanopensourcecomiccharacterwhocanbedevelopedbya/nyartistwhowantstouseher/AccordingtotheWebsitewhereshewasbornandliveshermanylivesThecharacterofJennyEverywhereisavailableforusebyanyonewithonlyonecondition/ThisparagraphmustbeincludedinanypublicationinvolvingJennyEverywhereinorderthatothers/mayusethispropertyastheywish/Allrightsreversed/Theopenendednesstheunfinishof 53/JennyEverywheredistinguishesitfromthesimilarneologismcrowdsourcing/Crowdsourcingisalsoaboutthedeploymentofmultipleonlineeyeballsbuttheconceptslinktotheoutsourcingof/globalizationtiesittightlytotheeconomicrealm/Imaginationontheotherhandencompassesbutisnotlimitedtothoseprojectsthatcanbemonetizedsoitislessproblemsolvingthansituationenablingthatisneeded/TheCreativeCommonsmovementistryingtoensurethatth 54/osewh/owanttowritewiththeculturemachinebythisImeanmakeanddistributemotionpiecesnewmusicfilmicfictionsdigitallymodeledfabricationsubiquitousinformationenvironmentsphotoblogsandthelistgoesonwillbeabletohaveaccesstothecontemporaryrawmaterialsofcreat/ivity/WhetheryouchoosetocallthisremixcultureasLessigdoesorsimplythenewwayofwritingwhattheCreativeCommonsfreecultureandculturelibremovementsandthinkersare 55/ensuringisthatjustasauthorsinthepasthadtherighttothinkaboutearlierformsandwritingsandin/corporatecommentonandbuildonthemnotjustJamesJoycesreferencestoHomerbuttheincorporationofactualnewspaperfragmentsinGeorgesBraqueandPabloPicassosseminalcollagesofthe1920ssotodaysartistswritersfilmmakersbloggersmusiciansanddesignersmustbeallow/edsimilaraccesstothematerialthatinformstheircreativity/Thedifferencebet 56/weenthe1920sandtodayhoweveristhatwhiletheeaseofcopyinghasindeedposednewproblemsthestrengthsofcopyrightholdershasgrownenormously/Theubiquityofthesearchenginehasnotonlymad/eaplethoraofmaterialavailabletopotentialusersbutalsohasmadeitconcurrentlyeasierfortheownersofintellectualpropertytotrackdowncopyrightviolations/Intheirzealtoprotecttheirintellectualpropertycorporateforceshaveconsolidatedcontrolove 57/rpolitical/processes/Theresultisthatgovernmentregulatorsrespondmorequicklytotheconcernsofthosewhoalreadyhavemoneymuchfasterthantheydototheforcesthatbecomeempoweredbytechnologicalinnovation/Theinnovationsoftheculturemachinearebringingaboutchangesintech/nologicalsystemsthecontenttransmittedbythosesystemsandtheaestheticqualityofthatcontent/Theseinnovationswillrequireanevolutionofthelegalsystemtoserve 58/asacounterbalancetotheconsolidatedintellectualresourcesofestablishedhierarchiescentralizedgo/vernmentsandtransnationalcorporations/SIDEBAR/UlyssesvsOdyssey/InUlyssesJamesJoycehashisprotagonist/alteregoStephenDedalusproclaimthatamanofgeniusmakesnomistakeshiserrorsarevolitionalandaretheportalsofdiscovery/Butwhatofthesonsandgrandsonso/fgenius/Aretheirerrorsequallyproductive/Lookingatthelegalbattlesov 59/ercopyrightthatStephenJamesJoycehaswagedinhisancestorsnametheanswerappearstobeno/ThecaseoftheJoyceestateisacautionaryone/Themodernistlikemanygreatartistswasambivalentaboutlit/eraryanalysisandhistorybutheexplicitlyconstructedhistwomajornovelsUlyssesandFinnegansWakeinwaysthatwouldengagecriticsfordecadesaftertheirpublication/Joycejudiciouslyengagedwiththosewhocametoembracehisaestheticagenda/Thesecrit 60/icsandprofessor/sinturnmadeJoycesworkthesinequanonoftheWesternliterarytraditionguaranteeingthatstudentswouldwrestlefordecadestocomewithDedalusMollyBloomandFinneganscorpse/Thisdialoguebetweenauthorworkcriticsandstudentswashardlyopenbutitwasvibrantanddidgene/rateasignificantrevenuestreamforJoycesdescendants/Paradoxicallymanyofthegreatmodernsbecamedefiningartistsandwriterspreciselybecausetheywereamon 61/gthemostgiftedremixersoftheirera/Wehavealreadyseeninchapter3howthisworkedforDuchampandhisreadymad/esbutthesameistrueofJoycewhodrewfromthewholeoftheliterarycanonandarangeoflanguagesandrecombinatorypunsespeciallyinFinnegansWake/JoycetooktheplotforUlyssesthatfamousnovelofIrelandfromthatfamousepicofGreecetheOdyssey/IfHomersheirshadinherited/thesamelegalstructureasStephenJamesJoycewouldtheyhavesued/Byt 62/hestartofthetwentyfirstcenturyhoweverthemostpowerfuloverseeroftheestateofthetwentiethcenturysgreatestliterarymodernistwashisgrandson/StephenJamesJoycesrestrictionsonthecriticalhis/toricalandgeneraluseofhisgrandfathersworkhavebroughtJoyceanactivitiestoavirtualstandstill/StephenJamesJoyceobjectstobiographicalscholarshipintotheextendedJoycefamilysohehasclosedoffthefamilyarchives/Hehasusedtherichesoft 63/heestatetosueandther/ebysilencescholarsandjournalistswithwhomhedisagrees/HehasevendeniedthecityofDublinrightstoreadselectionsfromUlyssesduringBloomsdaycelebrations/Theoveralleffectofthisisnotjustchillingbutalsocanbeseentobeeconomicallydisastrous/Newscholarsarea/ctivelydiscouragedbytheirmentorsfromworkingonJoycebecausethereisnothingthattheycandoabouttheestatesprohibitions/Withoutnewscholarshipandev 64/engeneralcriticismJoyceslowlyfadesoffsyllabiandMollysfamoussoliloquyyesIsaidyesIwillYesischokedoffbyth/enoIsaidnoIwillNotofoverzealouscopyrightdefense