01/secretwar/HumansUpload/Firstwemustdefinethetermsofthestruggle/Downloadingmeanspullingdataintoasystemandconnotesmovinginformationfromamainorcentralsourcetoaperipheraldevice/Uploadingbycontrastcarriesassociationsofmovingdatanotonly/fromaperipherytoacorebutalsofromonedevicetomanyflatteningoutthehierarchyofproductiondistributionandreception/Allanimalsdownloadbutonlyafewuploadanythingbesides
02/shitandtheirownbodies/Beaversbuilddamsbirdsmakenestsandtermitescreatemoundsyetfor/themostparttheanimalkingdommovesthroughtheworlddownloadingandthenmunchingitbitsatatime/Humansareuniqueintheircapacitytonotonlymaketoolsbutthenturnaroundandusethemtocreatesuperfluousmaterialgoodspaintingsculptureandarchitectureandsuperfluous/experiencesmusicliteraturereligionandphilosophy/Ofcourseitispreciselythesuper
03/fluousthatthencomestodefinehumancultureandultimatelywhatitistobehuman/Understandingandconsumingculturerequiresgreatskillsaskanyonewhohastaughtachildtoreadbutfailin/gtomovebeyonddownloadingistostriponeselfofadefiningconstituentofhumanity/Forallthewondersofthepresentmomentaculturalhierarchypersists/Evenaftertheadventofwidespreadsocialmediasitesapyramidofproductionremainswithasmallnumberofthememberso
04/faWe/bcommunityuploadingmaterialaslightlylargergroupcommentingonormodifyingthatcontentandahugepercentageremainingcontenttodownloadwithoutuploading/Onereasonforthepersistenceofthispyramidofproductionisthatlikecountriesorpeoplesdifferentmediahavet/heirownuniquecultures/IwouldmaintainthatforthepasthalfcenturyfirsttheUnitedStatesandthenmuchoftheWestsculturehasbeendefinedbytelevisionandtelevisionisdefi
05/nedbydownloading/Televisionasamediasysteminvolvestakinginimagesandsoundsproducedbyothe/rs/ItdoesnotmatterifitisdeliveredovertheairviacableorwiththeaidofadishplayedbackfromtapedigitalvideodiscDVDoradigitalvideorecordersDVRharddrivewatchedonaplasmascreenanancientconsoleorinthecaraparticularlyterrifyingdevelopmentforthoseofuswho/drivethefreeways/Televisionisalwaysthesametowatchitistotrackanelectronic
06/downloadinrealtimeanarrativizedprogressbarwithalaughtrack/MarshallMcLuhanwashalfrightthemediumisthemessagebutthemessagesalsodefinethemedium/Andwhatofthecomputer/Thechal/lengeithasmountedtotelevisionoverthepastdecadehaslittletodowithonemachinebeingreplacedbyanotherinthemannerof78sbeingsupplantedbyLPsvinylrecordsby8tracksandcassettetapesandcompactdiscsCDsbyMP3sorvideotaperecordersbylaserdiscstobefol
07/lowedintu/rnbyDVDsvideoondemandandDVRs/Thechallengeisfarmoreprofoundthanthat/Thecomputerrememberisamachinethatcanuploadanythingitsusersmakeandthendistributethemeitheronetooneoronetomanyaffordingaradicalbreakfromthecultureoftelevision/Butthecomputeral/sohastheuniquecapacityforsimulationanditisthiscapacityhoweverperverselythatimperilsitspotentialbecauseitcanbebetterandfasteratdownloadingthantelevisi
08/oneverwas/Letusturnforamomenttotheculturalinheritanceoftelevisionshalfcenturyofdominance/Cu/lturalDiabetes/Thedestinyofnationsdependsonthemannerinwhichtheyarefed/JeanAnthelmeBrillatSavarin/Fordiabetessufferersthebodycannotcreateenoughinsulintoprocessthesugarthatithastakeninthereisanimbalancebetweenconsumptionandproduction/Diabetes/istoalargeextentadiseaseofplentitudetheresultofobesityandtheovercon
09/sumptionofcalories/Itishardlynewsthatwehavebeenfattenedupbyafoodindustrythatvaluesnoveltyovernutritionandprofitsoverpublichealth/Butintermsofourmediaconsumptionweareinadiabe/ticcomaaswell/ThekindofdiabetesIamreferingtohereisnottype1insulindependentorjuvenileonsetbutrathertype2adultonsetdiabeteswhichinpastyearshasbeenhittingpeopleatyoungerandyoungerages/Thistypeofdiabetesisinfactlargelytreatablewit
10/houtdrugs/Alar/geportionoftheaffectedpopulationcankeeptheirbloodsugarsinahealthyrangewithoutoralmedicationsorinjectinginsuliniftheyfollowanexerciseplanandeatinawaythatcontrolsthesizeoftheirportionsandspreadsouttheamountofcarbohydratesconsumedthroughoutthe/courseoftheday/Inotherwordsthecureisundertheindividualscontrolbutindividualshavetotakeresponsibilityfortheirowncarebyadoptinganewrigor/Therearem
11/anyconflictingtheoriesaboutthemassiveincreaseintheweightwaistlinescaloricintakesandincidenceofdi/abetesinallagegroupsinthedevelopedWest/Onethingallagreeonistheconfluenceofsyndromesmanyofwhichareoutoftheindividualscapacitytocontrol/Theseincludetheshiftfrommanuallabortodeskjobsfrompedestriancitiestoautomobilesuburbsfromhomecookedmealstor/estaurantortakehomeconsumptionandthetendencytosupersizeportion
12/sasawaytoenticeconsumersintopurchasing/ButIhavebeenattractedtoonehypothesisthatpointstotheadoptionofhighfructosecornsyrupHFCSasthefoodindustryssweetenerofchoiceoverthepastfewdeca/des/Foruntoldcenturiesifhumansatesomethingcookedthatwassweetittendedtobemadewitheithercaneorbeetsugars/Startinginthe1970sthoughagribusinessinvestedheavilyinshiftingtoacornbasedsweetenersolution/Thisworkedspectacularlywell
13/forthefoodindustryb/ecausecornsyrupwasmuchcheapertoproducewhichallowedforheavilysweetenedproductstobemaintainedatverylowpricepoints/Bythemid1980salmostallsoftdrinksmassproducedbakeryproductscandiesandthelikehadshiftedtoHFCS/Themovetocornsweetenersmadethecombin/ationofafootlongmicrowavecinnamonchurroandafortyeightounceMountainDewSlurpee®notjustaffordablebutinsteaddownrightcheap/Supersizinghasbecome
14/notjustonepotentiallyviableeconomicmodelitisincreasinglytheonlyeconomicmodel/Theincreasingavailabilit/yofinexpensivehighcaloriefoodsmeansthathungerisdisappearinginlowincomecommunities/Yetatpreciselythesamemomentdiabetesrelatedproblemsaregrowing/Sotootheproliferationofevermoreopportunitiestodownloadisagiftthatmustbetreatedwithcare/Theability/toconnecttonetworksatalltimesfromanywherecanbeaboonaswell
15/asanincreasinglyglobalpromisethatpeoplecanaccesstheinformationtheyneed/Butthedevelopmentofcapitalismoverthepasthalfcenturywaspredicatedonshiftingpatternsofconsumptiontoconcentrateonwa/ntsratherthanneeds/Asaresultdownloadinghasbecomeyetmorefirmlyintertwinedwithconsumption/Thesetransformationsareculturaltobesureyettheyalsorestontechnologicalbases/Mostcommercialnetworkshaveradicallyslowerspeedstouplo
16/admaterialthantodownload/it/SopervasivearethesedifferencesthatnumerousWebsiteshavecomeintoexistencethatprovidetoolstomeasurethemimportantmetricsforthosewhouploadforalivingtoevaluateserviceproviders/Thesedisparitiesarenotinandofthemselvesaninsurmountableproblembutth/einfrastructuredoesbuildinabiasagainsttheculturemachinescapacitytoupload/Thisbiasbringsusbacktothemetaphorofculturaldiabetes/Createdli
17/kecolasandburgersbymultinationalconglomeratesthejunkcultureofbroadcastingcreatesanationofintellectualdiabe/tics/Thecureisinourcollectivegrasp/Itinvolvescontrollingandrationingourintakedownloadingandincreasingourlevelsofactivityuploading/NottobreakitdowntoomuchlikeajunioryearhygieneclassbutwhatIamsayinghereisthatwatchingisingestingisdownloadingan/dthatmakingisexercisingisuploading/Thisprojectthense
18/tsasitspurposetheidentificationofanewculturemachineforthetwentyfirstcenturyonethatusesdigitaltechnologiestoshiftusfromaconsumptiontoaproductionmodel/SIDEBAR/RagazziatPizzaHut/WhyareRomante/enagerseatingatMcDonaldsandPizzaHutandwhatcanpatrioticItaliansdotostopthem/Ifmarketingcampaignsandthelureoftheexoticconvincedtheseragazzitoscarfdownfrozenprefabmeatandcheeseproductbedeckedcirclesandtrianglesofca
19/rbohydrateswhathopemightthere/beforthefutureofoneoftheworldsmostspectacularculinaryheritages/WhenCarloPetriniwatchedaMcDonaldsopeninRomein1986heunderstoodthatforRomanyouthU/S/fastfoodwasbothasymbolofmodernityandanemblemofsolidaritywithteenagerstheworldover/Ratherthanmer/elywringinghishandshoweverPetrinidecidedtotakeaction/Bringingtogetherfoodieswithantiglobalistsculturaltraditionalistsandthosewhow
20/antedtobuyfromlocalproducersratherthanmultinationalconglomeratesPetrinistartedwhathascometobeknownastheSlowFood/movement/ThecentralconceptofSlowFoodisthateatingispartofaninterlinkedculturalsystemofproductionandconsumptiongastronomyinaword/TheSlowFoodmovementisarebuketomechanisticvisionsoffoodasacommodity/Themovementinsiststhatwhenfoodisreducedtoeithe/rfuelorinstantgratificationpeoplelosetouchwitht
21/hewaysinwhichthepracticeofcookingandeatingcanbecomeawayoflifeamodeofculture/Inthisreconnectionwiththeimportanceofdailypracticetheslowfoodmovementservesasamodelforanyonewhowantstothinkofmovingou/tofacycleofconsumptionforconsumptionssaketooneinwhichconsumptionisenmeshedinpracticesofproductionaswell/Intheslowfoodmovementwhichhasspreadworldwideandnowclaimsthreequartersofamillionadherentstherigorsoflea
22/rningtocookalongwithcarvingoutthet/imeforitarerewardedbythesocialinteractionwiththefamilyfriendsandneighborswithwhomonesharestheexperience/Beyondmyownpreferenceforgnocchiovernuggetstheslowfoodmovementcanserveasamodelofresistancetotelevisionsjunkculturemorethantheusualcallfor/alternativeindependentcommunityandactivistmediathoughitisinterestingtonotethatPetrinihimselfcomesoutofleftistpoliticalmediah
23/avingfoundedthefirstindependentradiostationinItaly/Itsappealmaybetheimmediacyoffoodsplaceandmomentofconsumptioninrel/ationtoproductionandthesuretythatpeoplehavethatthefoodtheymakewillhaveanaudienceallbuttheworstcookswillbeabletofindsomeonetoeatwhattheyhavemade/YetthesuccessoftheSlowFoodmovementhashadinfluenceinotherarenaswithcallsforSlowDesignandSlowArchi/tectureandfinallythelessorganizedbutnoless
24/necessarySlowSexmovement/TelevisionTheHFCSoftheMind/Toclaimthatfiftyyearsoftelevisionsdominancehasgivenbirthtoacontemporaryjunkcultureistoopposetheseemingconsensusthattelevisionisinanewgoldenageofco/mplexdramassophisticatednichecomedyandcomprehensivedocumentarywork/Anymediumthathasundergonethekindofexplosivegrowththattelevisionhasoverfiftyyearsisboundtoproducesomeinterestingworkbuttoaccedetoitspre
25/senceinourlivesasanunassailablegoodisei/thernaiveorcalculatingaspeoplearealwayshappytohearthatwhattheyarealreadychoosingtodoisthebestpossiblestrategy/Icallthisstrategycapitulationism/OfteninvokingqualityshowslikeTheSopranosandTheWirethecapitulationistswaxonaboutnarrativecomplexit/yvisualsophisticationtimeshiftingviaDVRsthereleaseofwholeseasonsonDVDandtheincreasinglyintertwinedhypercontextualizatio
26/noftelevisionviaextratextualmaterialontheWebincludingpodcastingandmobisodesonmobilephonesalltomaketheclaimthattelevisionh/asfinallyreachedacriticalmassofculturalimportance/Yetiftheformulationthatthemediumisthemessageholdstruetheunfortunatefactisthatthemediumhasnotturnedouttobeallthatgoodforusinheavyusageevenifsomeoftheprogrammingisasgoodascontemporaryfilm/Tele/visionsjunkculturespewsthehighfructos
27/ecornsyrupoftheimaginationandasaresultofouraddictiontotheboxwehavecontractedculturaldiabetes/IamfullyawareofthecritiquesofmyantitelevisionpositionfromboththeLeftandtheRightbutbeforewegettotheculturalstud/iesrhetoricofaudienceempowermentandthelaissezfairebromidesaboutthemarketletmeunpackmymetaphorsfirstwithsomediagnosticsandthenwithsomeexamples/Tobeginwithformostpeoplethereisnomorecinema/Cinemaissi
28/mplythelargeformatinwhichDVDscomeoutfirst/In/factcinemaisnolongeramassmediumitisanichemediumwithanaudiencesubstantiallybettereducatedandricherthantelevisionsanelitemediumasabsurdasthatsoundslookingattheofferingsatthelocalmultiplex/Fromitsinceptionthecinemawasanurbanagglomerativemedium/thatbroughtpeopletogetherasanaudienceandfordecadesitsnarrativestaughtusmorallessonsaboutcoheringasapopulation/Thec
29/inemamighthavelookedbackinWesternsandtheoccasionalpastoralbutthroughtheendofthe1940soneofitscentralmotifswasthatoflivingtogeth/erinthecity/Televisionontheotherhandisamediumthatatomizesgeneralaudiences/Itbreaksthemoffintoeitherfamilyunitsorincreasinglyindividuals/Televisionregularlyreflectsonandleadsitsaudiencesintothesuburbanfold/The1950strickleoftelevisionbuiltonr/adiosearlieropeningofthehometobr
30/oadcastmedia/Bythestartofthetwentyfirstcenturywhatbeganasatricklehasbecomeatorrent/Televisionisaonewayspigotofprivatizedmediagushing24/7intothehomecommercialspaceslikerestaurantsandsupermarketsandevenschools/Thehardesttaskthattelevisionasksofitsviewersisturningthepoweroffaftertheyhaveturnediton/Thisremindsusofwhatwaswasobscuredinthebubbleandbustofthelastfewyearsthedevelopmentofnetworkedcomputersof
31/fersthefirstchanceinahalfcenturytoreversetheflow/touploadanddirectcastratherthantodownload/PatioPotatoes/Thetelevisualerastwentyfourhourmultichannelflowofentertainmentintothehomemovesinonlyonedirectionandtheconstantconsumptionofmediawithoutacorrespondingproductivecapacityhasengenderedasic/kculture/Imighthaveusedthemetaphoroftheperfectstormbutpeopleknowwhentheyaregettingrainedon/Inthiscasewearemore
32/likethemythicalfrogslounginginapotofcoolwaterwhodonotnoticeastheburneristurnedonandtheybegintoboil/Wehavebeenignoringtheheatandnow/bothourbodiesandmindsareatrisk/PhilipK/Dickwastypicallyprescientaboutthedangersofacultureofdownloadedentertainment/Hewrotethatthebombardmentofpseudorealitiesbeginstoproduceinauthentichumansveryquicklyspurioushumansasfakeasthedatapressingatt/hemfromallsides/WhenAOLlaunc
33/hedanInternettelevisioninitiativeitsmarketingexecutiveswerechargedpreciselywiththebombardingofhumanswithpseudoreality/Describinghowtheywouldturnthewirelessbroadbandcomputerintoamobiletelevisiontheseexecutivesdisc/ussedtheimportanceofhabitsofmindWerelookingtobuildbehaviorofviewingvideoonline/TheyrolledouttheiriconforthisnewserviceontheReutersSpectracolorBoardinTimesSquareandasupergraphicbuilding/bi
34/llboardontheSunsetStripjustbeforeyoudrivewestintoBeve/rlyHillswhereallthetelevisionpeoplelive/TheimagewasofananthropomorphizedspudholdingalaptoponachaiseloungeandthetaglinereadBeaPatioPotato/WenowknowwhattofeedtheElectricSheepthatDicksandroidsdreamedofpatiopotatoes/Yetthereisnoreasonthatthepat/iopotatoesmustprevail/Letusnotforgetthatittookcenturiestomovefromthelocalandartisanalproductionoffoodtola
35/rgescaleagribusiness/Theveryflexibilityandspeedofchangebuiltintodigitalnetworksoffersapositivenoteitcouldtakeamuchshorterperiodoftimeto/headoffthedownloadheavymoment/Afterhalfacenturyoftelevisionwherethehabitsofculturalconsumptiondominatedwenowfindourselvessuppliedwithavastnewinfrastructureforuploading/Wesimplyneedtofindthewilltomakethebestuseofit/Formethetippingpointcamein/themidstofsomerandomWeb
36/searchingononeofthegreatthinkersaboutSouthernCaliforniaReynerBanhamauthorofLosAngelesTheArchitectureofFourEcologies/BanhamanEnglishmanwhoadmiredfreewaysclaimedhelearnedtodriveinordertoreadLosAngelesintheoriginalmadead/ocumentaryfortheBBCin1973callednaturallyenoughReynerBanhamLovesLosAngeles/Ihadneverseenthisvideoanddecidedtosearchonedaytolocateanarchivethathaditnearme/Thenthewholevideopoppedupread
37/ytowatchinallitsobscureidiosyncraticarchitecturaltheoretic/alsplendor/TheWebblendsthelibrarycinemathequebroadcastarchiveandpublicsquareandrenderedthelotofthemeverbroaderanddeeper/SIDEBAR/ABrilliantFiasco/Notallanalysesarebuiltfrompositivistresearch/Someevolveoutoflyricalepiphanies/Sopriororevenapri/oritoadiscussionofthatmostcontemporaryofmachinesthecomputerIwouldhaveusconsidertheLivredeprierestiss
38/édapreslesenlumineursdesmanuscritsduXIVeauXVIesiecle/Forthevolumeisnotonlyanexquisitenineteenthcenturyreinterpretationofthemedievalbookofhou/rsitisalsotheunknownandunknowingoriginpointforcontemporaryscreenculture/ManufacturedinLyonbyA/Rouxbetween1886and1887thisLivredeprierswasthefirstandapparentlyonlywovenratherthanprintedbookinbibliographichistory/ManufacturedontheprogrammableJ/acquardloomthatena
39/bledFrenchindustrytodominatethemarketforcomplextextilestheLivredepriereswassointricatethatitrequiredhundredsofthousandsofpunchcardstoproduce/IttookA/Rouxfiftytriestocreatethefirstsalableversionofthismarvelofmixedtechnologi/calmetaphorswhereinAriadnemeetsGutenberg/Theproductofanindustrialeraitsimulatedmedievalcontentandanticipatedbyacenturytheinformationage/Thebookiswovenofsilverandblacksilkandhasa
40/highthreadcountallowingforcrispletteringandlegibility/Theeffect/ofthistightweavewithitsintenseblackfiguresonasilvergroundisremarkablylikelookingatahighresolutiondisplayscreen/Theinterwoventhreadscreatetheshimmerandpixilationofthecathoderaytubescreenavantlatechnologie/Producedforthecollectorsmarkettheboo/kwasconsideredabrilliantfiascounabletoselloutitsfirstprintingperhapsbetterreferredtoasafirstwea
41/vingofsixtycopies/NeitherA/Rouxnoranyonesincehaseverattemptedtomarketanotherwovenbook/Ishedlightonthisoutliertothehistoryofinformationdeliverydev/icesasawaytodemonstratethateventhemostbeautifulandseductiveoftechnologicalartifactsmayhavenoimpactwhatsoeveronthecultureatlargeandthatwhentechnologiesdoeffectavastimpactitisbecauseoffarmorethantechnologicalinnovationormarketingsavvy/